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Koinpark Brand Guidelines

A clear framework for using Koinpark’s visual identity, brand assets, typography, colors, and design principles - ensuring every communication remains consistent, recognizable and professional.

Logo

Logo variation - black, white, blue

Usage Principle: The logo is the most recognizable brand asset - protecting its integrity.

Never stretch, rotate, recolor outside approved variants, or place it on a busy/low-contrast background.

Clear Space: Maintain a minimum clear space around the logo equal to the height of the logomark - no text, other logos, or graphics inside that zone.

Koinpark Icon
White Logo Mark
Black Logo Mark
Koinpark White Logo
Koinpark Black Logo

Don'ts

  • Don't skew, rotate, or distort the logo
  • Don't recolor it outside the approved variants
  • Don't place it over low-contrast photography without a solid-color safe area behind it
AaInter
Inter - Thin
Inter - Semi Bold
Inter - Light
Inter - Bold
Inter - Regular
Inter - Extra Bold
Inter - Medium
Inter - Black

Typography

Typography Principles

  • Maintain a clear hierarchy between headings and supporting text.
  • Use bold weights to emphasize important information.
  • Keep body copy clean and highly readable.
  • Avoid excessive font styles or decorative typography.
  • Maintain consistent spacing and alignment across all brand touchpoints.

Color Palette

The color system is designed to create a strong visual hierarchy while maintaining accessibility and consistency across digital platforms.

Color Usage Principles

  • Prioritize the primary palette for core brand communication.
  • Use secondary colors to support rather than overpower the primary identity.
  • Maintain sufficient contrast for accessibility and readability.
  • Avoid introducing unapproved colors into branded communications.
  • Keep color application consistent across web, product, social media, advertising, and marketing materials.
  • Use color intentionally to guide attention toward important information and actions.

Linear-Gradient

#20BCFF

#0051FF

Primary Color

#155DFC

Feedback Colors

principles

Design Principles

Our design approach is built around simplicity, clarity, and consistency. Every visual decision should help communicate information effectively while reflecting Koinpark’s identity.

  • Clarity: Make every message easy to understand.
  • Consistency: Maintain a unified visual language.
  • Adaptability: Ensure designs remain flexible across different platforms, formats, and screen sizes.
  • Precision: Pay attention to details, alignment, spacing, and visual balance.
  • Authenticity: Ensure every design reflects Koinpark’s unique brand identity.